The three core values of MIE PROJECT are Meaning, Inspiration & Effectiveness. Our Meaning is to look after the needs of our planet and its inhabitants, present and future. Inspiration is what drives us to reach our full potential and to support others to achieve their full potential. Inspiration allows us to break from conventional thought and to have the courage to overcome all barriers to fulfill our dreams. Effectiveness is the essential outcome of all our activities. We will continuously review our goals, methods, activities and results to ensure that we are fulfilling our purpose.

We believe that consumers will become increasingly concerned about the health and environ- mental impact of the food they eat and provide their family. At the same time they will continue to seek products that provide the best taste and overall experience.

Our mission is to provide the best selection of excellent quality, exceptional tasting, organic, natural, wellness, and fair trade products, and to contribute effectively to sustainable development and social responsibility.